Course track
Marketing and Content Automation
Marketing automation is broader than email drips. This track covers content handoffs, publishing flows, forms, webinars, attribution, approvals, UTM hygiene, newsletters, and how AI fits into content operations without turning everything into generic sludge.
Lessons13
Live now13
Draft queue0
This track page is intentionally kept out of the index until more of the public lessons are live. That keeps the curriculum navigable for humans without asking search engines to rank thin track pages before the lesson bodies exist.
Track lessons
Live lessons link out directly. Draft lessons are already scaffolded in the repo so the track can be written in order without changing slugs or metadata later.
- Lesson 1LiveMarketing Automation Explained
- Lesson 2LiveEmail Automation vs Campaign Automation
- Lesson 3LiveHow to Automate Content Briefs and Content Handoffs
- Lesson 4LiveHow to Automate Lead Magnets and Nurture Sequences
- Lesson 5LiveHow to Automate Publishing Across CMS and Social Tools
- Lesson 6LiveMarketing Attribution Automation Explained
- Lesson 7LiveHow to Automate UTM Tagging and Campaign Hygiene
- Lesson 8LiveHow to Automate Newsletter Workflows
- Lesson 9LiveAI Content Automation vs Human Review
- Lesson 10LiveHow to Automate Approvals for Marketing Teams
- Lesson 11LiveCommon Marketing Automation Mistakes
- Lesson 12LiveBest Marketing Workflows to Automate First
- Lesson 13LiveHow to Connect Forms Webinars and CRM Automations
Tools that fit this track
Free, privacy-first utilities in your browser — no uploads required for most workflows.
- URL Builder & EncoderAssemble clean URLs with query strings, encoded params, and UTM blocks for workflow steps and callbacks.
- CSV Tools SuiteClean campaign exports, webinar attendee lists, and spreadsheet-based marketing ops files.
- Excel SuiteRun quick pivots and joins on campaign performance exports and lead-routing spreadsheets.
- JSON Formatter & ValidatorInspect, validate, and normalize JSON payloads while debugging field mapping and webhook bodies.
Browse other course tracks
- Workflow Automation FoundationsStart here if you are still defining the model. This track covers what workflow automation actually is, how integrations fit into it, when automation is worth doing, how to map a workflow cleanly, and which use cases create leverage instead of chaos.
- APIs, Webhooks, and Integration BasicsThe technical core of modern automations: APIs, webhooks, authentication, retries, quotas, schemas, and error handling. This track is where non-technical operators stop feeling blocked and technical builders stop shipping brittle workflows.
- Zapier WorkflowsA practical track for teams standardizing on Zapier. Learn how Zaps are structured, how to use built-in tools like Formatter, Filters, Paths, and Webhooks, what task usage really means, and where Zapier is strong or weak compared with other platforms.